We’ve got access to the information that every Angeleno needs to make an impact. Our blog features the latest LA2050 news, announcements, features, happenings, grantee updates, and more.

LA2050 Blog

The Goldhirsh Foundation and its LA2050 initiative announced today that Maya Chen joined the staff of the organization, as the social media and communications coordinator.

Chen graduated from Occidental College with a B.A. in English, and comes to the Goldhirsh Foundation with a background in policy, advocacy, and the public arts. Originating in the national Asian Pacific American nonprofit sphere, she then transitioned to working in Los Angeles arts nonprofits. Prior to her work at the Goldhirsh Foundation, Chen served as the social media director at Los Angeles Review of Books, a 2015 LA2050 Grants Challenge recipient.

"I couldn't be more thrilled to join the Goldhirsh Foundation and LA2050," Chen said. "As someone who has worked in the nonprofit sector my entire career, including for a past grantee, I have seen firsthand how essential these grants are to the very core of these organizations, and I'm so excited to help uplift their work."

Chen has already worked with her colleagues on a wide range of platforms and projects, including the organization’s signature annual 

is an initiative driving and tracking progress toward a shared vision for the future of Los Angeles. We are centered around five unique goals that in 2050 Los Angeles will be the best place to learn, create, play, connect, and live.

To stay engaged with news, information, jobs, and history about the social impact community in Los Angeles County,

 and connect with us on at LA2050.org, goldhirshfoundation.org, and on TikTok, 

 seeks to advance human life and well-being, and catalyze human potential. We achieve this by connecting the best emerging innovations with the financial, social, and human capital to make them thrive. We think of ourselves as a fund for social good.

New Social Media and Communications Coordinator Maya Chen Joins Goldhirsh Foundation and its LA2050 Initiative

UPDATE: The match has concluded and all $10,000 has been allocated! You can still support your favorite nonprofits through our 

 year-round. Thank you for your support!

You choose, you give, we match - it's that simple.

Today, in honor of Giving Tuesday, we're matching donations made via the 

During the past 12 cycles of the LA2050 Grants Challenge, more than 3,100 organizations have submitted bright ideas for a better Los Angeles. These ideas are preserved on the 

, a searchable database of all previous applicants and their submissions.

To honor these impactful organizations and the Angelenos who support them – yes, that means YOU! – we're matching $10,000 in donations made via our website, up to $100 per donor.

 and give to the organization(s) of your choice using the Pledge donation feature. We'll take care of the rest.

That’s it, your impact just doubled, and your contribution helps power the future of LA.

Since launching the LA2050 Ideas Hub – and running six Giving Tuesday match campaigns – we have raised more than $225,000 for 315 nonprofits!

How do I find an organization to give to for the LA2050 match?

1. Visit the LA2050 Ideas Hub and search for an organization using keywords, the organization's name, or issues you care about such as “homelessness," “parks," or “voting." You can also browse organizations using the provided categories.

2. Select an organization in the search results to learn more about its work. Browse until you’ve found the organization(s) you’d like to support.

3. If the organization is a nonprofit active in the Pledge donation platform, then you'll see a blue “DONATE” button below their organization information on the left. Click the button to be routed to the Pledge donation form to make a one-time or monthly donation. At this time, donations are accepted only by credit card. (You can also use the Pledge widget on the right side of the page, it’s up to you!)

4. Check your email for a confirmation from Pledge that your donation was received and review the information to make sure it's correct.

5. It’s that easy – your Giving Tuesday donation has been matched!

Since 2019, we’ve been partnering with 

 to power donations to non-profit organizations on the 

. Pledge creates innovative fundraising technology that empowers people, companies, and nonprofits to support the causes they care about and uplift communities everywhere. Thanks to 

, 100 percent of donations through their fundraising tools go directly to nonprofits – with no credit card or platform fees.

Your gift will be processed by our partners at 

 will be added on a first-come, first-matched basis. Only donations made via the 

The Goldhirsh Foundation will match up to $100 in donations per person. The match will be turned off once $10,000 in total donations have been made. (Or, if $10,000 has not been allocated before December 12th, 2025 at 5:00 pm, the match will conclude at that time.)

You can connect with @LA2050 on Instagram, Twitter, Facebook, Threads, or LinkedIn for updates or reach out to connect@la2050.org.

Can I donate to more than one organization?

Yes, please do! Matching funds will be applied to your gifts until you reach your limit of $100. (So, if you make a $40 gift to one organization, a $40 gift to another organization, and a $40 gift to a third organization, the Goldhirsh Foundation will match $40 for the first two gifts and $20 for the third gift).

Yes, certainly! We're only matching that first $100 per person, but if you have the means, there are so many great organizations that could use your support to discover via the LA2050 Ideas Hub.

No, the match is a combined $10,000 available to all eligible nonprofits on the LA2050 Ideas Hub. It is not $10,000 per organization.

If I donate on the organization's website, will it still be matched?

No, only donations made via the LA2050.org site using Pledge will be matched.

Are matching funds available to organizations not listed in the LA2050 Ideas Hub?

No, only organizations listed in the LA2050 Ideas Hub are eligible for matching funds.

How does an organization get added to the LA2050 Ideas Hub?

. The next open call for applications is expected to open in Spring 2026. 

Sign up for the LA2050 Newsletter to be notified about the next Grants Challenge

I found an organization in the Ideas Hub, but I don't see a donation form. Why is that?

At this point, we are only able to facilitate donations to 501(c)(3) nonprofit organizations that are in good standing with the IRS. If you don't see a donation form on the page, it could be for the following reasons:

The organization is a government, for-profit, or 501(c)(4) organization. At this time, we do not have a way to make donations to these types of organizations. You can feel free to contact the organization directly to donate.

The organization has gone out of business or merged with another organization.

We do not have complete data for the organization and are not able to facilitate a donation at this time.

If your organization believes that your LA2050 Ideas Hub page should have an active donation form and does not, please reach out to us via email at 

 and include your organization’s name and EIN.

You will receive an email confirmation from 

 within a few minutes of donating. Please review this email and make sure everything looks good. Please contact Pledge for any changes or help with your donation.

2025 LA2050 Giving Tuesday Match

LA2050 has won multiple awards for it's communication, awareness campaigns, branding, and more

LA2050 has won awards from the Telly Awards, Communicator Awards, Shorty Awards, Anthem Awards, and Los Angeles Business Journal

LA2050 has been honored with multiple awards. 

Our team is humbled to be in such good company with the other finalists and winners.

Nonprofit Organization of the Year (Growing), 

Tara Roth named one of 20 Most Influential Civic Leaders – and one of the 500 Most Influential People, 

Winner - General-Non-Profit, Excellence (Film & Video), 

Silver - Social Video for Social Responsibility, 

Silver - Community Outreach for Human & Civil Rights, 

Bronze - Branded Content - Not For Profit, 

Bronze - Best Local Awareness Program for Human & Civil Rights, 

Finalist - Most Innovative Awareness Campaign, 

Los Angeles Business Journal Citizenship Awards

Distinction - Campaign-Diversity, Equity & Inclusion, 

Distinction - General Charitable Organization, 

Honorable Mention: Social Good Partnership – Local, 

Los Angeles County Commendation (LA2050 Grants Challenge), Los Angeles Board of Supervisors (2025)

Los Angeles County Commendation (LA2050 Youth Ambassador Program), Los Angeles Board of Supervisors (2025)

Los Angeles County Commendation (LA2050 Grants Challenge), 

State of California Senate Certificate of Recognition (LA2050 Grants Challenge), 

LA2050 Blog

LA2050 is an award winning initiative!

At a Glance