
SoCal Transit Month: Creating A Transit Movement
This grant will support the second annual Southern California Transit Month to deepen support for public transportation by featuring a wide range of pro-transit events across the region designed to build capacity for community-based organizations, engage transit riders, generate favorable press, and get elected officials to understand the importance of supporting and expanding transit for low-income residents. We aim to share the joy of riding public transit and build stronger relationships between transit agencies and transit riders/advocates.
What is the primary issue area that your application will impact?
Public transit
In which areas of Los Angeles will you be directly working?
Central LA East LA South LA San Gabriel Valley West LA San Fernando Valley Gateway Cities South Bay Long Beach County of Los Angeles (select only if your project has a countywide benefit)
In what stage of innovation is this project, program, or initiative?
Expand existing project, program, or initiative (expanding and continuing ongoing, successful work)
What is your understanding of the issue that you are seeking to address?
Californians are too addicted to their single-passenger, gas-guzzling vehicles, which results in the degradation of our environment, soul-crushing traffic, lost time with families, and terrible illnesses for our most vulnerable. According to the California Air Resources Board, California must reduce Vehicle Miles Traveled per capita by 25% below 2019 levels by 2030 to achieve our climate goals. Move LA's objective is to create equitable access to programs that reduce car usage, build and preserve affordable housing near transit, and decarbonize goods movement with high-road jobs to benefit low-income residents and those on the frontlines of climate change. SoCal Transit Month is about changing the narrative, utilizing Move LA's coalition-building model to build capacity with community-based organizations for a movement in support of abundant, reliable, safe, and affordable public transit regardless of race, ability, gender, or class.
Describe the project, program, or initiative this grant will support to address the issue.
Southern California Transit Month will deepen support for public transportation throughout Southern California by featuring a wide range of pro-transit events across the region designed to expand engagement with potential allies, get more people to ride transit, generate favorable press, and help elected officials understand the importance of supporting and expanding transit. We aim to share the joy of riding public transit and build stronger relationships between transit agencies and transit riders/advocates. Move LA produces this event in partnership with community groups, transit agencies, businesses, and in coordination with America Walks’ Week Without Driving and the Coalition for Clean Air’s California Clean Air Day.
Building on the success model of Bay Area Transit Month, Move LA serves as the overall anchor organizer and convener, hosting the master calendar and landing site, tracking rides, providing plug-and-play marketing resources, and reaching out to community-based organizational partners.
The project prioritizes transportation events that improve transportation access and supports strategies (community meetings, mobility expos, ride-alongs with transit board members, and advocacy efforts) whose goals are to improve infrastructure and increase fare affordability. We focus on federal and state funding for transportation as a key need.
Describe how Los Angeles County will be different if your work is successful.
We are building a movement to connect people through transit-- the new 9.5-acre multimodal hub at LAX, the D-Line extension to Beverly Hills, the Rail-to-River Active Transportation Corridor, and many other key projects, projects which we fight for every day.
We are building a movement that has made 1 million daily Metro rides possible; LA now has the second-highest transit ridership in the U.S.
We are building a movement to reclaim our streets—for people to walk, bike, and roll safely throughout our region.
We are leading SoCal Transit Month to build that movement--a movement of transit riders, people of color, community organizations, public transit agencies, and local elected officials.
We hope that SoCal Transit Month will be the catalyst for 2 million transit rides per day by 2035—because climate change won’t wait, and the State cannot achieve its climate goals without building a transit rider movement.
Approximately how many people will be impacted by this project, program, or initiative?
Direct Impact: 10,000
Indirect Impact: 1,000,000